Location Recce - Magazine double page spread- Finnlea Murphy

We have decided as a group to take our own photos for our double page spread. This is because we want to further the advertisement and create excitement about our documentary without using too many screen shots from our documentary.

We will be taking them in the lecture theatre within Solihull Sixth Form, this is to promote where the documentary was filmed and use the individuals we used as vox pops within our documentary to promote equality yet body differences in a positive way.

Anchorman DPS - Analysed by Matthew Burbidge

Will Ferrell DPS - Analysed by Billy Green

Castles in the Sky DPS - Analysed by Finnlea Murphy

X Factor DPS - Analysed by Maddie Collins

Constructing DPS 1 to be analysed - Matthew Burbidge

Radio Advert Script - Finnlea Murphy

(using vox pop answers at the beginning) 

(quite music playing behind the voices) 

‘No I don’t feel I have body confidence’ - beth

‘I feel body confidence effects the things I wear’-Sophia

‘Cause there is trends built for skinny girls, I cant really follow that cause I’m not built like that’- Beth

‘I’d probably look up to Kim Kardashian’ -Beth

‘I think if you’ve got body confidence, you’re more likely to be more popular.’-Beth

Body confidence is something that affects 1 in every three people. Are you this 1 person?

Join the debate on one of society’s biggest issues

Tuesday 3^rd February, 8:30 Channel Four.

Radio Advert Explanation - Maddie Collins

What meaning do we want to create for our audience?
Through our radio advert we want to show that the documentary is going to be interesting and exciting to watch. By using a channel with the same target audience as our documentary, it allows us to get the message across of the date, time and channel that it's going to be on and that they should watch it. We have included vox pops from our documentary on the radio advert to catch the audiences attention and will give them an insight as to what the documentary is about and what it's like. 


What codes and conventions are we going to use?
The codes and conventions of typical radio adverts that we are going to follow are;

• The mode of address is directly to the audience
• Voiceover is upbeat and lively yet very dramatic to attract the audience
• Woman's voice is used for the voiceover
• Music played behind the voiceover
• Relevant information; date, time, channel, etc
• Links to the documentary - includes exact vox pops
• Language used suits the demographic
• Facts and figures

The codes and conventions of typical radio adverts that we are going to challenge are;

• Rule of 3
• Sometimes include humour
• Facts and figures/statistics
• 
  

Which Radio Station Have We Chosen? - Maddie Collins

CAPITAL FM

History 

Throughout the 1990s, Capital became one of the UK's major radio groups by acquiring a number of additional local radio stations including Red Dragon FM, BRMB and Wyvern FM. 

Capital Radio and GWR Group's merger in 2005 resulted in the stations being amalgamated into One which existed until June 2009 when most of the stations, now in the ownership of Global Radio, who purchased GCap in 2008, were rebranded as part of The Heart Network. This left Leicester Sound, Ram FM, Red Dragon FM and Trent FM which formed Hit Music, with network content produced in Nottingham. In January 2011, these stations were rebranded as part of Capital.

Within the first five months of the network, Capital's flagship London station regained its spot as the most listened to commercial station in London, however stations in Manchester, the North East, South Wales and Yorkshire lost listeners, contrasting to Birmingham, Central Scotland and the South Coast where numbers went up.

On 6 February 2014, Global Radio announced it would be selling two of its Capital stations - in Scotland and South Wales - to Communicorp. Capital's network programming and brand name is still used by both stations under contract.

Two ex-Heart stations were added to the network on Tuesday 6 May 2014 - Capital Cymru (serving Anglesey and Gwynedd) and Capital North West and Wales, broadcasting from Wrexham.

Types of programmes

Along with Capital FM's radio station, they have 'Capital TV' which is a TV channel on Sky, Freesat, via apps and online. They also hold events called 'Jingle Bell Ball' and the 'Summertime Ball' every year which have many acts performing which attracts the same target audience as the station itself.

 Capital FM doesn't have any particular chat shows which relate to our documentary/radio advert but we still went with this channel as it has the same target audience as our documentary has. 

Target audience

Capital FM has an audience of 7.1 million listeners. 
Its target audience is aimed at the 14-34 age group.

Codes and Conventions of Radio Adverts - Maddie Collins