Which Radio Station Have We Chosen? - Maddie Collins

CAPITAL FM

History 

Throughout the 1990s, Capital became one of the UK's major radio groups by acquiring a number of additional local radio stations including Red Dragon FM, BRMB and Wyvern FM. 

Capital Radio and GWR Group's merger in 2005 resulted in the stations being amalgamated into One which existed until June 2009 when most of the stations, now in the ownership of Global Radio, who purchased GCap in 2008, were rebranded as part of The Heart Network. This left Leicester Sound, Ram FM, Red Dragon FM and Trent FM which formed Hit Music, with network content produced in Nottingham. In January 2011, these stations were rebranded as part of Capital.

Within the first five months of the network, Capital's flagship London station regained its spot as the most listened to commercial station in London, however stations in Manchester, the North East, South Wales and Yorkshire lost listeners, contrasting to Birmingham, Central Scotland and the South Coast where numbers went up.

On 6 February 2014, Global Radio announced it would be selling two of its Capital stations - in Scotland and South Wales - to Communicorp. Capital's network programming and brand name is still used by both stations under contract.

Two ex-Heart stations were added to the network on Tuesday 6 May 2014 - Capital Cymru (serving Anglesey and Gwynedd) and Capital North West and Wales, broadcasting from Wrexham.

Types of programmes

Along with Capital FM's radio station, they have 'Capital TV' which is a TV channel on Sky, Freesat, via apps and online. They also hold events called 'Jingle Bell Ball' and the 'Summertime Ball' every year which have many acts performing which attracts the same target audience as the station itself.

 Capital FM doesn't have any particular chat shows which relate to our documentary/radio advert but we still went with this channel as it has the same target audience as our documentary has. 

Target audience

Capital FM has an audience of 7.1 million listeners. 
Its target audience is aimed at the 14-34 age group.