Radio Advert Explanation - Maddie Collins

What meaning do we want to create for our audience?
Through our radio advert we want to show that the documentary is going to be interesting and exciting to watch. By using a channel with the same target audience as our documentary, it allows us to get the message across of the date, time and channel that it's going to be on and that they should watch it. We have included vox pops from our documentary on the radio advert to catch the audiences attention and will give them an insight as to what the documentary is about and what it's like. 


What codes and conventions are we going to use?
The codes and conventions of typical radio adverts that we are going to follow are;

• The mode of address is directly to the audience
• Voiceover is upbeat and lively yet very dramatic to attract the audience
• Woman's voice is used for the voiceover
• Music played behind the voiceover
• Relevant information; date, time, channel, etc
• Links to the documentary - includes exact vox pops
• Language used suits the demographic
• Facts and figures

The codes and conventions of typical radio adverts that we are going to challenge are;

• Rule of 3
• Sometimes include humour
• Facts and figures/statistics
•